One page business website: what it costs

A one page business website holds everything somebody needs in order to ring you: what you do, who you do it for, where you are and how to get in touch. No subpages, no blog, no shop. It exists to be found, read in a minute and followed by a phone call.

For a great many small businesses that is exactly enough. The difficulty is that the phrase covers three different things, and picking the wrong one costs you either money or customers.

Three things worth remembering

1. 1.A one page website and a Google Business Profile are not the same thing. You need both, and the second one is free.
2. 2.One page is enough as long as you have one offer and one location.
3. 3.If six months later you are adding a third section to it, it is no longer a one pager, and a proper site would have been cheaper.

Three things we call by the same name

A Google Business Profile, the listing that appears in Maps and beside the search results. It is free, you run it yourself, and for a local business it is often more important than the website. It decides whether somebody searching for a hairdresser in your district sees you at all.

A landing page. One page built for one goal, usually behind an advert: one offer, one button, no distractions. You commission it for a campaign, not for the long run.

A one page business website. Still one page, but complete. It has to say what you do, show that you genuinely exist and give people a way to reach you. It stays for years and it is your address online.

These three do not replace one another. The Google profile brings people to the website, and the website gives them a reason to call.

What has to be on it

Five things. Miss any of them and the page is not doing its job.

1. 1.A sentence at the top saying what you do and for whom. Not a slogan. Something concrete, such as bicycle repair and servicing in Gdynia, with collection and delivery.
2. 2.The offer in a list, with prices or ranges. A missing price is the most common reason somebody closes the page and goes back to the search results.
3. 3.Contact details visible without scrolling. A phone number that can be tapped on a mobile, and an email address. A form is fine, but not instead.
4. 4.Evidence that you exist. Photographs of your own work, not stock images. Reviews, client names, a registration number, anything real.
5. 5.A map and opening hours, if customers come to you.

All of it has to work on a phone, because that is where most visitors arrive.

What it costs

A one page business website costs 1,300 PLN with me. That covers one complete page: layout, the copy placed and shaped, the mobile version, contact details, a map, the basic search settings and a link to your Google profile.

For comparison, the rest of the range:

• •Landing page for a single campaign: from 500 PLN
• •One page business website: 1,300 PLN
• •Company website, several to a dozen or so pages: from 2,900 PLN
• •Platform, database site or MVP: from 8,900 PLN
• •Care after launch: from 500 PLN a month

Domain and hosting sit outside that, usually as an annual cost on your side, as do photography and copy if you are not supplying them.

Who it is enough for

One service in one town. A tradesperson, a clinic, a trainer, an accountant, a garage, a small restaurant. Anywhere the customer decides in a minute and the decision ends in a phone call rather than in reading a dozen pages.

When it stops being enough

• •You have more than one type of customer and each needs different content.
• •You want to publish, so that search finds you for more than one query.
• •You sell online or take bookings.
• •You have several locations or several teams.
• •You have noticed yourself adding section after section until the page is a long scroll nobody can navigate.

That last one is the most common. A one pager extended over a year costs more in total than a proper site built at the start, and works less well.

What not to do

• •Do not build a one pager without claiming your Google Business Profile. The profile is free and for a local business it often drives more calls than the website does.
• •Do not hide prices behind "quoted individually" if a range is possible.
• •Do not use stock photographs if you own a phone with a camera and have work worth photographing.
• •Do not leave the page untouched for three years. Wrong opening hours do more damage than no website at all.

What to prepare before you order one

One sentence about what you do and for whom. A list of services with prices or ranges. Ten photographs of your own. Contact details and opening hours. Access to the domain, if you already have one. All of that fits on a single sheet of paper and takes days off the job.

If you already have a site and cannot tell whether it needs a repair or a rebuild, I run a free website and brand audit with written recommendations. Sometimes the answer is that you need nothing new at all. Request a free audit